About Us

We’re Here To Improve The Experience Of Both Clients & Builders In The Residential Construction Industry.

Right now, this industry has a bad name. Look on any forum or ask anyone who’s built before and over 80% will tell you it was a bad experience. It’s not always the builder’s fault. There’s a lack of education out there for builders about the sales process, financials, marketing and the day-to-day running of a building company.

We’re not here to help the cowboys of the industry, but rather the hard-working builders that want to build high-quality homes and earn a decent living doing so.

If we can all operate at a standard that is so high, the cowboys will leave the industry and residential construction will turn into a professional services industry just like law, engineering or medical.

We want to see a shift where consumers expect to pay for quotes and builders’ time, rather than pitting all builders against each other.

Did you know that 80% of builders will go out of business in the next five years due to a lack of business skills and knowledge? And of those remaining companies, another 80% will fail in the following five years?

Our goal is simply to increase the number of Professional Builders in the industry, and in turn, improve the experience for both clients and builders. We provide training and resources for builders to use in order to develop their building companies into Professional Builders of choice.

How We Help Custom Home Builders

Sales

Creating A Sales Process
Trainings & Templates

Beginner, Intermediate & Advanced Sales Training

Qualifying Enquiries Phone Scripts

Professional Proposals Training & Templates

Company Brochure Training & Templates

+ More

Marketing

Facebook Advertising 
Strategy Training

Instagram Engagement & Advertising Training

Website Design & Optimisation Checklists

Creating Site Signs that Generate Leads

Google Ads Creation & Management Training

+ More

Operations

Company Manual
Template & Trainings

Leadership & Company Culture Training

Recruitment Processes & Templates

90 Day Planning & Goal Setting Training

Time Management & Efficiency Training

+ More

Financials

Pricing 4 Profit (Net Margin) Training

Job Pricing Calculators & Trainings

Markup Vs Margin Training & Calculators

Work In Progress Calculators & Training

Monthly Construction Financials Checklists

+ More

Free APB Membership Demo

Take a look inside, see how it works and what’s included

Our Team

russ stephens

Russ Stephens

Construction Marketing Specialist & Cofounder

Data analysis expert that has introduced data-driven decision making to the residential construction industry.

sky stephens

Sky Stephens

Business Operations Specialist & Cofounder

Specialist in taking complex business strategies and converting them into actionable step-by-step guides for building company owners.

alex alexandrou

Alex Alexandrou

Sales Specialist & Cofounder

Director of coaching at APB and personal mentor to some of the most successful building companies in Australia and New Zealand inside the APB Boardrooms.

peta muller

Peta Muller

Content Marketing Assistant

Peta coordinates all APB marketing collateral, designs and distributes all APB member monthly booklets.

andy skarda

Andy Skarda

Accountability Coach

Andy works exclusively with owners of residential building companies that are looking to fast-track their results.

katy

Katy Lord

Membership Success Coach

Katy guides new members through the process of executing improvements to their sales, marketing and operational challenges so they can see results fast.

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