B2B Marketing
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B2B SEO: How to Rank With Topic Clusters

According to Foundation Labs, over 39% of B2B marketers struggle to create an SEO plan that effectively targets their primary keywords and topics. They find that no amount of keyword research, publishing frequency, backlinks, outreach, social media sharing or website redesigns seems to move the...

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5 B2B Lead Magnet Ideas To Get More Conversions

If your B2B marketing plan includes getting new leads, you've more than likely created or thought about a lead magnet. With lead magnets being the most popular online lead generation tool, here are five ideas and strategies to increase your conversion rates up and get more high-quality prospects to...

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Why Backlinks Matter For Great SEO

Your website is the lifeblood of your business, but for it to generate revenue or leads for your business, prospects need to find it first. There are many parts to search engine optimization, but one of the most important parts is getting good backlinks. In this guide, we’ll cover what...

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B2B SEO: 8 Keys to Rank on Page 1

Increasing your website rankings requires a combination of onsite, offsite, and technical search engine optimization (SEO) techniques. SEO remains the most cost-effective solution for driving traffic to your website and tends to offer the greatest ROI compared to other marketing strategies....

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How to Write a Winning B2B Case Study

Business-to-business (B2B) marketers understand the power of case studies for helping to nurture leads. A successful B2B case study establishes trust and offers proof of the...

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B2B Branding: How to Develop a Powerful Brand Strategy

The importance of business-to-business branding remains a hot topic in marketing discussions. Some experts argue that branding does not significantly impact the B2B buying process.

While it’s true that B2B customers make...

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How to Sell High-Ticket B2B Services and Products

B2B sales come with additional challenges compared to B2C sales. When trying to sell high-ticket B2B services and products, the challenges become more pronounced.

With a higher cost, buyers become more...

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