B2B Marketing

What’s Actually Working for SEO (and What Isn’t) in 2020

Search engine optimization has many moving parts. Trying to wrap your head around backlinks, page speed, content length, keyword research, and content calendars can be overwhelming. If you're not careful, you can get lost figuring them all out. If you're an SEO, you have these tips and strategies...

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5 Reason Your Website Isn’t Showing Up On Google (and how to fix them)

In 2018, over 90% of consumers began their buying journey with a search on Google. It’s no secret that if you’re not showing on page one of Google, you’re losing potential business. But what people don’t know is that...

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B2B SEO: How to Rank With Topic Clusters

According to Foundation Labs, over 39% of B2B marketers struggle to create an SEO plan that effectively targets their primary keywords and topics. They find that no amount of keyword research, publishing frequency, backlinks, outreach, social media sharing or website redesigns seems to move the...

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5 B2B Lead Magnet Ideas To Get More Conversions

If your B2B marketing plan includes getting new leads, you've more than likely created or thought about a lead magnet. With lead magnets being the most popular online lead generation tool, here are five ideas and strategies to increase your conversion rates up and get more high-quality prospects to...

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Why Backlinks Matter For Great SEO

Your website is the lifeblood of your business, but for it to generate revenue or leads for your business, prospects need to find it first. There are many parts to search engine optimization, but one of the most important parts is getting good backlinks. In this guide, we’ll cover what...

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B2B SEO: 8 Keys to Rank on Page 1

Increasing your website rankings requires a combination of onsite, offsite, and technical search engine optimization (SEO) techniques. SEO remains the most cost-effective solution for driving traffic to your website and tends to offer the greatest ROI compared to other marketing strategies....

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How to Write a Winning B2B Case Study

Business-to-business (B2B) marketers understand the power of case studies for helping to nurture leads. A successful B2B case study establishes trust and offers proof of the...

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