B2B Marketing
Blog - Page 2

B2B Branding: How to Develop a Powerful Brand Strategy

The importance of business-to-business branding remains a hot topic in marketing discussions. Some experts argue that branding does not significantly impact the B2B buying process.

While it’s true that B2B customers make...

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How to Sell High-Ticket B2B Services and Products

B2B sales come with additional challenges compared to B2C sales. When trying to sell high-ticket B2B services and products, the challenges become more pronounced.

With a higher cost, buyers become more...

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What Is B2B Sales? Understand and Master the B2B Sales Cycle

At its core, B2B (business-to-business) sales is a sales model that involves marketing products or services to other businesses instead of consumers.

As B2B sales typically...

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Five Common B2B Website Design Mistakes and How to Fix Them

More B2B marketing teams are starting to understand the importance of an engaging website. However, many B2B marketers follow the same recipes used for business-to-consumer (B2C) websites without accounting for the differences in B2B audiences. For example, while B2C websites tend to appeal to a...

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4 B2B Marketing Trends Coming in 2020

Some marketing trends never die. Content marketing spending continues to rise and almost every site now uses responsive mobile design. However, there are plenty of trends that take longer for marketers to adopt.

As with all...

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Four Tested and Proven SaaS Marketing Strategies

Developing an effective SaaS marketing strategy requires different methods compared to B2C or traditional B2B marketing. Instead of selling a tangible product, you try to...

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Four B2B Display Advertising Mistakes and How to Fix Them

Display advertising is one of the most overlooked tools in the B2B digital marketing toolbox. When you advertise on websites, mobile apps, or social media networks, you appeal to those who are more likely to need your...

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