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SERVICES: WEBSITE DESIGN // BRAND POSITIONING // COPYWRITING
With rising success as a YouTube personality, Dr. Nick Zyrowski—or Dr. Z, as we like to call him—came to a crossroads with his brand. How would he leverage his social media popularity into leads on his website? With ASUN Digital’s guidance, the NuVision Excel website was updated to position Dr. Z as the face of the company. The redesign featured simplified messaging to clarify the organization’s strengths, and a new communications strategy that emphasized his reputation and social proof. The strategy was rolled out across his social media platforms as well, with a new shorthand “Dr. Z” identifier.