Since its birth in 2011, The PTDC had grown from an internet blog to an editorial powerhouse and an internationally recognized leader for fitness professionals. However, its website had yet to catch up to the company’s reputation and expansion. ASUN’s team worked with The PTDC to create a new site design and messaging structure that would reposition its brand from a blog to an established organization. With over 60% of readership visiting from a mobile device, new article styling optimized the mobile reading experience. And a brand new on-site e-commerce store more than doubled the company’s items per transaction sales.