Category: B2B Marketing

How to Write a Winning B2B Case Study

Business-to-business (B2B) marketers understand the power of case studies for helping to nurture leads. A successful B2B case study establishes trust and offers proof of the...

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How to Sell High-Ticket B2B Services and Products

B2B sales come with additional challenges compared to B2C sales. When trying to sell high-ticket B2B services and products, the challenges become more pronounced.

With a higher cost, buyers become more...

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What Is B2B Sales? Understand and Master the B2B Sales Cycle

At its core, B2B (business-to-business) sales is a sales model that involves marketing products or services to other businesses instead of consumers.

As B2B sales typically...

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4 B2B Marketing Trends to Watch in 2020

Some marketing trends never die. Content marketing spending continues to rise and almost every site now uses responsive mobile design. However, there are plenty of trends that take longer for marketers to adopt.

As with all...

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Four Tested and Proven SaaS Marketing Strategies

Developing an effective SaaS marketing strategy requires different methods compared to B2C or traditional B2B marketing. Instead of selling a tangible product, you try to...

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9 Proven B2B Marketing Strategies

Marketing often involves a lot of time and research. And in the B2B world, that strategy must be hyper-targeted to reach your ideal client. Even if you work with a B2B marketing agency you need to understand your target...

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Boost Your Leads With These B2B Remarketing Strategies

Most people that visit a landing page never follow through with the call to action on the page. Maybe they weren't ready to commit to the offer, or maybe they got distracted by an email or Mom calling about her dog. Whatever the reason they bounced off the page,...

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Get The 7-Step B2B Website Checklist

Learn the 7 things B2B websites need to convert more visitors to customers