Category: B2B Marketing

5 B2B Lead Magnet Ideas To Get More Conversions

If your B2B marketing plan includes getting new leads, you've more than likely created or thought about a lead magnet. With lead magnets being the most popular online lead generation tool, here are five ideas and strategies to increase your conversion rates up and get more high-quality prospects to...

Read more

How to Write a Winning B2B Case Study

Business-to-business (B2B) marketers understand the power of case studies for helping to nurture leads. A successful B2B case study establishes trust and offers proof of the...

Read more

B2B Branding: How to Develop a Powerful Brand Strategy

The importance of business-to-business branding remains a hot topic in marketing discussions. Some experts argue that branding does not significantly impact the B2B buying process.

While it’s true that B2B customers make...

Read more

How to Sell High-Ticket B2B Services and Products

B2B sales come with additional challenges compared to B2C sales. When trying to sell high-ticket B2B services and products, the challenges become more pronounced.

With a higher cost, buyers become more...

Read more

What Is B2B Sales? Understand and Master the B2B Sales Cycle

At its core, B2B (business-to-business) sales is a sales model that involves marketing products or services to other businesses instead of consumers.

As B2B sales typically...

Read more

4 B2B Marketing Trends Coming in 2020

Some marketing trends never die. Content marketing spending continues to rise and almost every site now uses responsive mobile design. However, there are plenty of trends that take longer for marketers to adopt.

As with all...

Read more

Four Tested and Proven SaaS Marketing Strategies

Developing an effective SaaS marketing strategy requires different methods compared to B2C or traditional B2B marketing. Instead of selling a tangible product, you try to...

Read more