Category: Brand Strategy

B2B Branding: How to Develop a Powerful Brand Strategy

The importance of business-to-business branding remains a hot topic in marketing discussions. Some experts argue that branding does not significantly impact the B2B buying process.

While it’s true that B2B customers make...

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How to Sell High-Ticket B2B Services and Products

B2B sales come with additional challenges compared to B2C sales. When trying to sell high-ticket B2B services and products, the challenges become more pronounced.

With a higher cost, buyers become more...

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What Is B2B Sales? Understand and Master the B2B Sales Cycle

At its core, B2B (business-to-business) sales is a sales model that involves marketing products or services to other businesses instead of consumers.

As B2B sales typically...

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9 Proven B2B Marketing Strategies

Marketing often involves a lot of time and research. And in the B2B world, that strategy must be hyper-targeted to reach your ideal client. Even if you work with a B2B marketing agency you need to understand your target...

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The 3 Parts to a Successful B2B Marketing Plan

Whether you realize it or not, your company markets itself each and every day. Through advertising, branding, or customer service, your company’s identity is forged by each interaction with a customer. But just because your company is marketing doesn’t mean it’s...

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