Category: Digital Marketing

How B2B Companies Can Use Remarketing in Their Digital Marketing Strategies

Are you searching for better B2B marketing strategies? Consider using remarketing to boost conversions and attract more business.

As you likely know, most people that visit a landing page often do not follow through with the call to action on the page.

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How to Use LinkedIn for B2B Marketing

If your company relies on old school sales calls or referrals alone, there’s a good chance you’re missing out on valuable sales opportunities. More and more B2B companies are adopting a combined strategic marketing approach that focuses on LinkedIn Ads and account-based marketing (ABM). And it’s no wonder why. As the...

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What is Programmatic Display Advertising? A 2019 Guide

When most companies think of placing a programmatic buy, they think of a costly, complicated campaign. What most brands should realize is programmatic advertising offers targeting power and efficiency conventional display outlets simply can’t reach. High-tech analytical software allows advertisers to place ads directly on websites that are beyond the capacity of Google and other...

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