More B2B marketing teams are starting to understand the importance of an engaging website. However, many B2B marketers follow the same recipes used for business-to-consumer (B2C) websites without accounting for the differences in B2B audiences. For example, while B2C websites tend to appeal to a...
Read moreBusiness-to-consumer (B2C) websites aim to make immediate sales while B2B websites need to slowly nurture their leads. This requires a different approach to marketing, advertising, and even web design. In this blog, we'll touch on the top trends of B2B web design for...
Read moreIf there’s one thing business owners in today’s market know, it’s that the digital landscape changes quickly. If you find yourself wondering…
As an English-speaking American, I’m used to walking into any store, restaurant, government building, or transportation center and being able to communicate with people through written or spoken word. But if you’ve ever been in a foreign country where you don't...
Read moreWhen smartphones and tablets were new and responsive website design was in its infancy, web design had several recognizable trends: large, hi-resolution header images, parallax, and lots of motion effects. While the websites looked beautiful, they had a problem: They...
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